About me
Nicole Althaus is a seasoned leader in digital health product innovation and marketing strategy, with a strong commitment to enhancing patient care. Over her 25-year career, she has excelled in understanding the perspectives of patients, payers, providers, and device manufacturers. Nicole has successfully designed and launched data-driven, personalized health solutions focused on patient engagement, care delivery, clinical decision support, population health, women’s health, mobile health, and telehealth.
She leverages best practices from pragmatic marketing, human-centered design, and strategic marketing to close gaps in the healthcare system and create superior consumer experiences that inform, motivate, and empower better health outcomes. Nicole has held leadership roles in various organizations, from startups to Fortune 5 companies, both in the U.S. and internationally.
Currently, Nicole consults with digital health firms, providers, patient advocacy groups, and rural community health organizations. As Managing Partner of Citizen Health Strategies, she applies her extensive healthcare industry expertise to help clients grow market share, improve outcomes, enhance patient engagement, and drive product innovation, all with the goal of revolutionizing the patient experience.